Despite the fact that we can count The Script, Tinie Tempah, Madonna and Ozzy among our fans, the chances are that’s the closest Yorkshire Tea will ever get to the pop charts.

But that doesn’t bother us (too much). We’ve had our own form of chart success: Yorkshire Tea has been ranked as one of the top three most ethical teas in the recent Good Shopping Guide.

Produced by the Ethical Company Organisation, the guide looks at much more than just whether a brand has a certification label – as they say “It is really important to look at the whole company.”

That they consider the environment, human rights, animal welfare and other social responsibilities is music to our ears.

We’ve long been champions of a more holistic approach – from more straightforward stuff like improving waste water treatment and ensuring workers always have the right safety gear, to our work with the Department of International Development to help the Rwandan tea industry improve the lives of 10,000 farmers and their families.

Then there’s the approach we take to our own backyard of course – working with our neighbours to reduce our waste (as well as theirs) through innovative recycling schemes like our Cone Exchange, or vastly reducing road miles by bringing our teas to port in the nearby north-east, rather than down south.

And don’t forget our pledge to save an area of rainforest the size of Yorkshire too of course...

PS: We're also rather pleased with our position in the coffee chart - take a close look and you'll see Taylors of Harrogate in at number two!