What is this handsome lavander-hued box we see before us? Could it be a new look for our luxury brew, Yorkshire Gold?

Yes, yes it could.

You see, our beloved Yorkshire Gold has traditionally looked a lot like (our equally beloved) Yorkshire Tea.

Sure, there's the pretty gold bit running down the middle to make it look a bit different, but they share the same pack illustration.

A rather fetching pack illustration, certainly (you can find out more about it here) but when we sat down and had a proper think about it, we started to feel that Yorkshire Gold deserved its own.

And once we got going, we thought it'd be nice to sign the praises of Gold on the front of the box, too. After all, when you're crafting a blend with teas the top ten tea gardens in the world, it's probably a good idea to shout about it.

You can see the result above – and if you go into a shop, you should be able to see it on the shelves too.

We hope you approve. Please do let us know what you think of the new pack by getting in touch on Twitter or Facebook.